Blog — Page 5
Pharmacy Website: Emergency Duty, Delivery, Ad Rules
Out-of-hours banner with date and time, delivery with a service area, prescription intake and the limits of German healthcare advertising law for pharmacy sites.
Driving School Website: Show Courses, Collect Sign-Ups
Course dates with occupancy, a price display under section 32 of the German Driving Instructors Act and a sign-up form that handles minors and deadlines.
Business Name and Domain: Check Trademark and Name Rights
Trade mark register, commercial register, trade names and domains: how to check a business name before signs, printed material and the website are produced.
Price Increase: Communicating It Well on Your Website
What belongs next to a price, how long quotes stay binding, how to set a year-end cut-off date and how to change every page from one place instead of ten.
Open Day and Trade Fair: Fill Events via Your Website
Announcement, signup, reminder and follow-up: how an event page is built, how much lead time it needs and which details search engines read out of it.
From Van to Website: QR Codes That Bring In Enquiries
Printed advertising usually ends on the home page. How codes lead to one landing page per medium, what belongs on it and how to keep the traffic figures apart.
Backing Up Your Website: Restore Plan for the Worst Case
How a small business brings its website back after an outage, a mistake or an attack: scope, staggered retention, a rehearsed restore and an emergency sheet that works without a computer.
Service Pages: One Page per Service, Not One Long List
Why a collective services page costs enquiries, what belongs on a service page, how the pages link to each other and how to carry out the change without leaving old addresses pointing nowhere.
Taking Applications Online: Fields, Deadlines, Deletion
Which fields an application form may contain, which ones the pay transparency directive removes, how long documents have to stay and what a documented deletion looks like.