Skip to content

Blog

Buyer check grid: one piece of evidence per rowWhat is checked before award, and where the answer sits on your websiteCheckWhat is looked upWhere it sitsCompany identityLegal form, registered office, register court and numberImprintScope of workTrades in plain words, not marketing languageServicesReferencesClient, year, volume and value for the past three yearsReferencesCapacityHeadcount and turnover for the last three financial yearsFiguresReliabilityCompetition register queried from 50,000 euros netRegisterAvailabilityNamed contact, phone number and electronic addressContact199,334 contracts worth 135.2 bn euros in reporting year 202411,524 reporting bodies buy for the public sector (Federal Statistical Office)References are normally counted for the past three years (Procurement Regulation, Section 46)
Winning customers Sep 12, 2026

Public Sector Contracts: What Buyers Check on Your Site

What a public buyer looks up on your website before award: company name, scope of work, references with year and volume, deadlines and thresholds.

14 min read Read →
Website invoice: the fork in your bookkeepingOne document, two routes – and below them the yearly slices of depreciationSupplier invoiceWebsite buildnet, plus incidental costsHGB Section 255Expensed immediatelyself-built or recurringCapitalised and written offacquired for considerationProfit drops in the same yearProfit drops in slicesacross the useful lifeWritten off over three yearsPro rata in the year of acquisition: one twelfth per month (EStG Section 7)Year 1pro rata from monthYear 2full annual amountYear 3remaining amountUseful life taken from the official depreciation table AV, item 6.14.3.2Sources: EStG, HGB, UStG, AO and depreciation table AV of the Federal Ministry of Finance
Costs Sep 11, 2026

Website Costs and Tax: Expense or Capitalised Asset?

Deduct it now or write it off over several years? How a website invoice is treated for tax, what counts as acquisition cost and which deadlines stay attached to the document.

14 min read Read →
Four steps, one clock: from awareness to notificationWhat gets recorded at each step - and when the 72 hours run outHour 0Awareness: the incident is confirmedOn the record: date, time, who reported it, how it surfacedHours 0 to 72Assessment: judge the risk to individualsOn the record: data categories, people affected, likely consequencesBy hour 72Notification to the supervisory authorityOn the record: nature of the breach, numbers affected, measures takenWithout undue delayInforming the people affectedOn the record: plain language, named contact, recommended steps9,170 data protection breach reports at the federal authority in 20253,603 breach reports in Bavaria, up 23 percent on the year (BayLDA)Deadlines under Articles 33 and 34 GDPR (European Data Protection Board, Guidelines 9/2022)
Data protection Sep 10, 2026

Data Breach on Your Website: The 72-Hour Clock

When the 72-hour clock starts after a data breach, what belongs in the report to the supervisory authority, when the people affected have to be told, and what has to be documented beforehand.

14 min read Read →
Own website or a social media profileWhat the surveys say about both channels – one balance, six criteriaOwn website79.01 % of EU enterprisesSocial media profile63.57 % of EU enterprisesThe scale tips towards reachOwn websiteSocial media profileEU enterprises using each channel79.01 %63.57 %Small enterprises in the EU76.66 %60.59 %EU: internet use, social networks94 %67 %Germany: product search, social media80 %59 %Online selling: channel used85.65 %45 %Share of turnover, separate scale7.08 %1.30 %Figures: Eurostat 2025 and 2024, Federal Statistical Office 2025; last row uses a separate scale
Comparison Sep 9, 2026

Own Website or Just a Social Profile? A Sober Comparison

Own website or social media profile: six criteria with hard numbers on reach, visibility, selling and legal duties, and how both channels work together.

15 min read Read →
Electrical enquiry: three branches, one nodeWhich mandatory details each job type needs and where the branches converge againEnquiry via the websiteEV charging pointMandatory detailsCharging power in kWNumber of charge pointsMeter to parking bayControllable under 14a EnWGconsent required above 12 kVASolar and storageMandatory detailsRoof area and orientationModule output in kWpBattery storage yes or noFree space at meter panel?registration within one monthMeter cabinet and meterMandatory detailsAge of the distribution boardAnnual consumption in kWhSpace for the control unitMetering concept with exportsmart meter above 6,000 kWhGrid connection notificationTwo months to respond where consent applies155,264public standard charge pointsalmost 6msolar installations installed8.7 weeksorder backlog in the tradesEach branch collects its own details; the grid notification brings them back together
Industry websites Sep 8, 2026

Electrical Contractor Website: EV Chargers and Solar

How an electrical contractor website separates three job types: mandatory details for charging, solar and meter cabinets, the grid notification as the shared node, and pricing that holds.

14 min read Read →
Winter service contract: three tiers over one seasonWhich tier covers which period, where the trigger sits and which time frame appliesOctNovDecJanFebMarAprMonthsBase tier - footpath and entranceClearing and gritting on working daysTier 1Season tier - yard, driveway, parking baysWorking days and weekends, grit includedTier 2Standby tier - inspection run on frost warningSeven days, logged per call-out, named deputyTier 3Trigger threshold: the agreed trigger per tierCustomary traffic hours frame every deployment planStart not before 6 a.m., end not after 10 p.m. - the municipality sets the times in its bylawaround 80 dayswith snow cover in the uplandswinter 25/26, Black Forest4 138injury road accidentscaused by snow and ice, 202514 daysstatutory withdrawal periodfor distance contracts with consumersTiers, trigger and time frame read the same on the website and in the contract
Seasonal business Sep 7, 2026

Winter Service Contracts: Filling the Season Early

How trades businesses secure winter service contracts through their own website: tiers, call-out thresholds, deadlines at signing and availability when it counts.

13 min read Read →
Property listing: the five disclosuresonce an energy certificate exists, GModG Section 87 subsection 1Property listing pageProperty photo with credit1Type of energy certificate2Final energy value shown3Main energy sources4Year of construction5Energy efficiency class10,000euro fine per missing disclosureGModG Section 108 subsection 2 no. 2Non-residential buildingsstate heat and electricity separately (subsection 2)Certificate valid for ten yearshave a new one issued afterwards (Section 79)Small building up to 50 square metresno certificate required (Section 79 subsection 4)Duty to present: show the certificate at the viewing at the latest (Section 80)Photos from the pavement: freedom of panorama covers the exterior only (UrhG Section 59)
Industry websites Sep 6, 2026

Estate Agent Website: Listings and Legal Disclosures

Property listings need five fixed disclosures from the energy certificate. Which ones apply, when they do not, and how photos, fees and the imprint fit in.

15 min read Read →
Reachable when it mattersWhat the site must deliver at nightnightoffice hoursevening000612182411:40 pmFuneral homeCall nowDay and nightPrices and servicesProcess and deadlinesPlanning the serviceWho to contactDirections and contactPhone number up frontLarge, tappable, no scrollingPrice range visibleTotal price, not a from-priceContact without hurdlesName, phone number, town1.0million deaths in 2025Statistisches Bundesamt25 %prefer a classic graveAeternitas 202583.9 %low contrast textWebAIM Million 2026
Industry websites Sep 5, 2026

Funeral Home Website: Reachable When It Matters

What a funeral home website must deliver in the first minutes: a reachable number, an open price overview, readable text and forms without hurdles.

12 min read Read →
Two routes, one website Families and care professionals share the same home page Home page Families Care staff Services Costs and funding Service area Call back Open roles Rota Team and induction Short application Contact and phone 5.7 m people needing care Statistisches Bundesamt 15,549 home care providers Statistisches Bundesamt 1.1 % unemployment, qualified staff Bundesagentur für Arbeit
Industries Sep 4, 2026

Home Care Website: Reaching Families and Staff

Relatives under pressure and nursing professionals looking for work meet on the same website. How both paths can exist side by side without obscuring each other.

13 min read Read →