Skip to content
PageSpeed 100 as the delivery default

Blog — Page 4

References that turn into inquiriesSame framing, task and solution in two sentences, scope and durationSection 22 KUG: consentBefore and after: same framingBefore, same vantage pointAfter, same vantage pointSame vantage point, same height, same orientationWhat every reference contains1Task in one sentence2Solution in one sentence3Scope: area, units, people4Duration in working days5Consent documentedThree projects instead of forty photos40 photos, no contextVisitor has to search3 reference pagesBathroom, 6 square metres4 working days, 2 peopleFacade, 180 square metres9 working days, scaffoldRestaurant kitchen line3 working days, at nightCleared before publishingClient's consent obtainedSection 22 KUG for peopleLicence for third-party photosOwner's permission indoors68 %largest visible elementon a page is an image
Content Jul 1, 2026

Project Photos and References That Win Inquiries

How phone photos become references that hold up: same framing before and after, task and solution in two sentences, scope in figures, and rights cleared.

16 min read Read →
Keep opening hours in one place, publish them everywhereOne record inside the business, four output points, plus holidays and closuresOne source, four outputsCentral hours recordChange once, current everywhereMon–Thu08:00–17:00Friday08:00–14:00Saturday09:00–12:00SundayclosedCallbackdaily 4–5 pmLast checked: 30 June 2026Website: contact pageHours as text, callback window and phone numberin syncWebsite: footerShort version on every page, one click to contactin syncStructured dataopeningHoursSpecification, opens and closes as hh:mm:ssmachine-readableBusiness profileRegular hours plus special hours for holidaysin syncAnnounce special hours well ahead40 % would shop locally more often if the hours suited them (Bitkom)Public holiday3 Oct · closedannounced 4 weeks aheadCompany holiday22 Dec – 2 Janannounced 6 weeks aheadRefurbishment10–14 Feb · phone onlyannounced 3 weeks aheadExtra openingSat 7 Mar · 10 am – 2 pmannounced 2 weeks ahead
Website-Grundlagen Jun 30, 2026

Keeping Opening Hours and Availability Reliably Current

Wrong opening hours cost the first contact: where hours live, how to announce holidays and closures, and which contact channels a small firm can staff.

13 min read Read →
Collecting reviews the right wayAsking, short paths, clear ownership — and the limits set by competition lawAnnex to Section 3(3) UWGThree short pathsone tap or one scan, no searchingInvoice and delivery noteQR code next to the payment detailsVehicle and foldersticker, card, at the handoverCounter and receptionsmall card with request and QR codePractice example from the BundeskartellamtYour own review pageshort address, clear instructionsInstructions in three linesLinks to your profilesNotice on verificationyour-company.com/reviewsThe QR code points to this exact addressNo reward, no pre-selectionWho leaves a reviewshare of customers ratingGeneral1%Energy5%Hotels14.5%Bundeskartellamt sector inquiryThe one percent rule applies without askingAsking raises the response rateLimits set by competition lawNo rewarddiscounts, vouchers or a free drinkin exchange for a reviewNo pre-selectionshow every response, not onlythe friendly onesNo self-written textsneither written yourself norcommissioned from othersNo praise from the teamreviews from inside the firm arenot customer voices
Vertrauen Jun 29, 2026

Collecting Customer Reviews Without Breaking the Rules

How small firms earn genuine customer reviews: the right moment, the personal request, short paths via QR code and the limits set by competition law.

13 min read Read →
Titles and descriptions: what reaches the resultClarity beats sales copyThe result people actually seewww.example-roofing.com › services › roof-repairRoof Repair in Leeds | Example RoofingLeaking roof or loose tiles? We repair pitched and flatroofs across the Leeds area, appointment after a survey.Title57 of about 60 charactersText155 of about 160 charactersWhere the title link comes fromTitle link in results87 % from the title elementrest from page contentTitle element of the pageH1 headingLarge, prominent textAnchor text of linksPatterns per page typeService pageService + town + business nameRoof Repair in Leeds | Example RoofingLocation pageTown + service + benefitRoofers in Wakefield, fixed price after surveyBlog postQuestion or benefit + businessWhat does a new roof cost? | Example Roofingone text per page, never a copy templateRewrites87 %of title links come fromthe page title element63 % of descriptionsare rebuilt by the engine
SEO Jun 28, 2026

Titles and Descriptions That Earn Search Clicks

How title links and snippets are built, why search engines rewrite titles, and how to write a title and description per page so the click matches the page.

12 min read Read →
Finding search terms: from customer words to the right pageIntent beats search volumeWords customers use“Water won't drain in the bathroom”“Boiler is knocking, who comes?”“What does a new bathroom cost?”“Plumber emergency on Sunday”“Plumber near me”from calls, emails, form entriesIntentInformgathering knowledge, no date yetCompareprice, process, providersHirecall now or send an enquirysorted by intent, not by volumePage type and next stepGuide pageexplains and links onwardService pagescope, process, price rangeContact and emergency pagephone, area, availabilityone target per term82 %of people aged 16 and over in Germanyuse a smartphone (Statista)50 %at least occasionally use AI chatsinstead of a search engine (Bitkom)3 millioncompanies are represented by the 79German chambers of commerce (DIHK)One term, one intent, one page — instead of pushing every term onto the home page
SEO Jun 27, 2026

Finding the Search Terms Your Customers Actually Use

Businesses write in trade language while customers search in everyday words. How to find the real search terms without a budget and map them to the right pages.

14 min read Read →
Business profile and website in syncOne data source in the business, two output channels with identical detailsOne source, two outputsMaster data of the businessMaintained once, identical everywhereNameBusiness nameAddressStreet, ZIP, cityPhoneOne numberHoursMon–Fri, 8–17ServicesSix entriesBusiness profileProfile card and map entry in search resultsPrimary categoryService areaOpening hoursPhotos, servicesThe same values as on the website — otherwise double upkeepWebsiteContact page, footer and structured dataName, addressPhoneHours per dayLocalBusinessChanged once, visible in both places94 %of trade businesses runtheir own website(Bitkom)88 %also use listings inonline directories(Bitkom)20service areas per profileare the maximum allowed(Google Business Profile Help)6days is the maximum forone special-hours entry(Google Business Profile Help)Figures: Bitkom study on digitalisation in the skilled trades 2025 (n=504) and Google Business Profile Help.
Lokale Sichtbarkeit Jun 26, 2026

Setting Up and Maintaining a Google Business Profile

Primary category, service area, opening hours, photos and duplicates: how to set up a business profile and keep it aligned with your own website.

14 min read Read →
Your website on a phone: readable and easy to tap Thresholds, tap targets and a hands-on test on the device What the thumb reaches Sample Company Ltd Opening hours Mon–Fri 8am–6pm Sat 9am–1pm Thumb zone Call us now Get directions Tap target 44 px Keep key actions near the bottom Thresholds at a glance Body text size 16 px do not block zoom Text contrast 4.5:1 WCAG 2.2 AA Tap target 24 px 44 px is comfortable Which device do they use? 88% mobile Share of people in the EU who go online using a mobile device (Eurostat) Only 29% of mobile sites reach sufficient text contrast (Web Almanac) Hands-on test: four conditions missing at your desk One hand Thumb only, and the device moves while you tap In bright sunlight Check contrast outdoors, not just at the office Large system font Set the system text size to 130 percent Wearing gloves Targets get less precise, small links stop working Test on a real device, not only in the preview pane on a large screen
Website-Grundlagen Jun 25, 2026

Mobile First: Making Your Site Easy to Use on Phones

Most visitors arrive on a phone. What text size, contrast, tap targets and the thumb zone mean in practice, and how to test your own site in twenty minutes.

14 min read Read →
Prices on Your Website: Figure or Range?Five ways to show prices, VAT-inclusive totals, extra costs disclosedSection 3 PAngV: total priceFigure or range?Show a fixed figureRestaurants and menusPractice and studioStandard servicesPackages with clear scopeShow a rangeTrades with a site visitLaw firm, amount in disputeRenovation and custom workPlanning after a surveyFive ways to show prices1Fixed priceone figure, committed to2From priceentry point plus scope3Package pricesthree tiers, clearly separated4Hourly rate plus travelrate, billing unit and travel5Price examplestypical jobs with a totalWhat the total price must containincluding VAT and all other price componentsService or working timebase componentTravel and materialsstate the amountValue added taxincludedHighlight the total priceSection 3 (3)Keep prices currentChange June 2026 year on year (Federal Statistical Office)Services+3.1%Consumer prices+2.3%Goods+1.7%Remove old promotions, show when prices were last updated
Recht Jun 24, 2026

Should You Show Prices on Your Business Website?

When prices on a website improve enquiries and when a range fits better: five ways to show prices, total prices, extra costs and the path to an enquiry.

15 min read Read →
About us: what prospects are actually looking forPeople, qualifications, locationBlueprint of the about page1Short profile in three sentencesWhat, for whom, since when, from where2Team with first name and rolePeople instead of anonymous roles3Qualifications and membershipsMaster certificate, chamber, guild4How the work runs, step by stepFrom first contact to the invoice5Location and service areaAddress, radius, travel time6One clear next stepOne goal: form or phone callStock phrase or verifiable?Wording without proofWhat can be checkedCompetent for yearsFounded in 1998Our strong teamFive people, one masterRooted in the region40 km radius, 30 min drive99.3 %of German companiesare small or mid-sized(Destatis)1,038,126businesses on thecrafts registers(ZDH)9 in 10people in Germanyuse a smartphone(Bitkom)What has to be accurate by lawCapability, status, authorisation, memberships,awards or honours (Section 5 UWG)Quality marks need authorisation (Annex to Section 3 UWG)Six blocks, real photographs, verifiable claims and one clear next step
Inhalte Jun 23, 2026

The About Page: Real Trust Instead of Buzzwords

Who works here, with what qualification, since when and from where: the blueprint for an about page that evidences trust instead of merely claiming it exists.

15 min read Read →